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Behaviorally Informed Design for Energy Conservation

Date: 
Friday, July 1, 2016
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Now Open!

Overview

Changing the behavior and practices of energy users can be just as important as finding new sources of energy. It requires an understanding of community-based social marketing, psychology and behavioral economics for successful public action and support.

This course covers strategies for designing and implementing effective behavior change programs for promoting environmental sustainability using innovation and design decision frameworks.

You Will Learn

  • Consumer energy reduction intervention frameworks
  • Design thinking and behaviorally informed design principles
  • Personal motivations for engaging with energy consumption
  • Research-derived principles for deploying motivational plans
  • Self-monitoring engagement and social competition programs

Instructors

Tuition

  • $249 per online course

Questions

Please contact the Program Manager at
650.273.5459
scpd-energy@stanford.edu

Behavior Informed Design on Energy Conservation

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