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The 2016 application cycle is April 11 through June 3, 2016.

PROGRAM OVERVIEW

The Online Writing Program at Stanford Continuing Studies, which offers dynamic courses in every genre, also hosts the Certificate Program in Novel Writing. The Certificate Program builds on the success and excellent teaching of our regular online writing courses with the goal of providing a structured environment in which you can write your novel.

Have you always wanted to write a book? The Online Certificate Program in Novel Writing is designed to help you fulfill that dream.

We’ve created a seven-course program that will show you the path from first glimmer to full manuscript. You’ll start with the habit of the art, move through a series of targeted workshops, produce a book-length manuscript (or at least a good part of one), and review that manuscript in a one-on-one tutorial with an accomplished fiction writer. Our instructors are all accomplished authors, mostly drawn from Stanford’s prestigious Stegner Fellows.

Because the Certificate Program relies on a dedicated, dynamic cohort, admission is by application only. By studying and writing with a consistent group of students with similar commitment to their work, you’ll achieve a deeper sense of connection and thus a deeper level of learning. You’ll be involved in the creation and construction of many narratives – most notably your own.

Best of all, the Certificate Program retains all the flexibility of our regular online writing courses. You can access your class from home or on your travels, at the times of day that suit your schedule.

By the time you complete your Certificate, you will be well on your way to writing a book-length manuscript. Will it be finished and revised? That’s up to you. But along the way, your work will be read, critiqued, and supported by dedicated instructors who are also serious practitioners in your field.

To receive updates about the program, add yourself to the Certificate Program mailing list.

Online Certificate Program in Novel Writing

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Date: 
Saturday, March 28, 2015
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This course is offered through Stanford Continuing Studies.

Course Description

More and more people are starting to tap into the barely touched opportunities of data. Supporting marketing campaigns with more market data, understanding and preventing product failures with real-time measures, retaining customers with detailed behavior monitoring, or fighting fraud with real-time analysis of hundreds of millions of transactions are among the many examples that demonstrate how pervasive data has become across all lines of business. After years of buzz and mixed results, data technology, management techniques, and processes have gained maturity. Data is now more readily accessible to everyone. In this online course, students will learn how to engage with data and discover concrete and actionable business intelligence techniques to gain immediate control of data and deliver accurate insights, manage change to drive project acceptance, and design lean and sustainable processes. The course will also include detailed case studies and feature expert guest speakers to provide invaluable and fascinating field experience. 

Application and fee apply.

Tame Big Data

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Date: 
Wednesday, March 23, 2016
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Course Description

What is Greek mythology? The answer to this question may seem obvious: It is the stories the ancient Greeks came up with to describe and explain their world. Sometimes these stories have a religious purpose, helping humans understand their relationship to the gods; sometimes they have a political purpose, narrating the origins of a city; sometimes they just tell a compelling tale to entertain an audience. These myths can be found in the art and literature of the Western world up to the present day. 

In this course, we will study this unruly mass of stories and analyze what they can tell us about the cultural and historical contexts in which they were created and flourished. We will focus on the stories of how the Olympian gods came to power; the battles that Heracles, Perseus, and Theseus fought against legendary monsters; and the struggles of Achilles, Odysseus, and other heroes of the Trojan War. We will also attempt to understand why Greek mythology has inspired so many creative tellings and retellings throughout the past two millennia. 

Donna Zuckerberg, Instructor, The Paideia Institute

Donna Zuckerberg received a PhD in classics from Princeton, where she taught courses on Greek literature, Homer’s Iliad, and classical mythology. She is editor-inchief of the online classics journal Eidolon, and she specializes in promoting the study and appreciation of the classical humanities.

Textbooks for this course

(Required) Stephen Trzaskoma, R. Scott Smith, and Stephen Brunet, Anthology Of Classical Myth: Primary Sources in Translation (ISBN 0872207218)
(Required) Roberto Calasso, The Marriage of Cadmus and Harmony (ISBN 0679733485)
(Required) Stanley Lombardo, The Essential Homer (ISBN 0872205401)
(Required) Helen Morales, Classical Mythology: A Very Short Introduction (ISBN 0192804766)
(Recommended) Euripides, Euripides V (ISBN 0226308987)
(Recommended) Sophocles, Sophocles II (ISBN 0226311554)
(Recommended) Aeschylus, Aeschylus I (ISBN 0226311449)
 

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

Greek Mythology

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Date: 
Monday, March 28, 2016
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COURSE DESCRIPTION

Your customers are mobile. That means you need to be mobile. To do that, you need a plan, and that’s what this course will provide. By looking at a set of interrelated building blocks, from market data to the competitive landscape to organizational and audience insights, this course will prepare you to market effectively in an increasingly mobile-centric world. 

Starting with the dramatic adoption of smartphones worldwide, we will examine the key trends that are making mobile the fastest-growing marketing channel. The course will also take a step-by-step approach to developing a comprehensive mobile strategy. That includes dedicated sessions on how to gather, synthesize, and apply meaningful data about competitors, your own organization, and your audience. We’ll look at the essential elements of a mobile strategy framework and detail a set of conceptual tools that will help you begin to formulate your approach to mobile marketing. We’ll illustrate some of these concepts with specific examples of successes and failures, dos and don’ts. In addition, we’ll look at key partners and external resources that are often integral to executing a mobile strategy. This will include platforms (from the established “Big Four”—Amazon, Apple, Facebook, and Google—to the emerging advertising and data stack) and also mobile carriers, service providers, and research tools such as comScore and Nielsen. Throughout, the focus will be on guidelines and best practices that will help ensure effective strategy execution. 
 

Noah Elkin, Author; Former Chief Product Officer, Industry Index

Noah Elkin’s career has revolved around the intersection of technology, strategy, marketing, and content. He is a co-author of Mobile Marketing: An Hour a Day. Prior to joining Industry Index, Elkin was executive editor and chief evangelist at eMarketer, where he wrote dozens of reports and delivered webinars and in-person presentations that helped clients understand the latest digital marketing, media, and commerce trends and the implications for their business. He received a PhD from Rutgers and a Fulbright Fellowship to Brazil.

Textbooks for this course

(Required) Ted Schadler, Josh Bernoff, and Julie Ask, The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (ISBN 978-0991361007)
(Required) Jeff Hasen, The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship Through Courageous Mobile Marketing (ISBN 978-0986148330)
 

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

Marketing Strategies

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Date: 
Monday, March 28, 2016 to Friday, June 3, 2016
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COURSE DESCRIPTION

This online writing course is geared toward advanced non-native speakers of English who have significant experience with the language. It will focus on helping participants understand and practice the types of writing needed for most professions, from more formal texts such as proposals and project reports to more informal but still essential communications such as letters and emails. Emphasis will be placed on vocabulary choice, sentence structure, and paragraph organization. Coursework will include collaborative vocabulary exercises, sentence-level problem sets, short- and long-passage editing, as well as longer-document homework assignments chosen by the student. Participants will receive instructor and peer feedback throughout the course. 

Instructor

Kenneth Romeo

Lecturer, English for Foreign Students, Stanford Language Center

Kenneth Romeo specializes in listening, vocabulary, and writing courses for foreign students from beginning to advanced levels. He received a PhD in education from Stanford, specializing in language instruction and second-language acquisition.

Textbooks for this course

(Required) Michael Swan, Practical English Usage, 3rd Edition (iOS or Android app is also acceptable) (ISBN 978-0194420983)

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

Fee applies.

English Continuing Studies Course

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Date: 
Monday, April 11, 2016 to Friday, June 3, 2016
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COURSE DESCRIPTION

Have you ever worked with a terrible leader or boss? If so, you’re not alone. According to the National Bureau of Economic Research, 75 percent of people believe that working with their boss is the worst and most stressful part of their job. What’s more, according to a recent Gallup poll, only 13 percent of employees worldwide are truly engaged with their work. Trends like these are troubling—both for individuals and organizations. Simply put, the modern world is demanding more high-quality leaders than it is currently producing. The good news is that building the knowledge, skills, and mindsets for outstanding leadership does not depend on having remarkable gifts or unique personality traits. The secret to success is surprisingly simple and achievable by most. 

Drawing on the philosophy and science of leadership, we will focus on the two major competencies of successful and impactful leaders: personal leadership and organizational leadership. The first focuses on authenticity and working well with others, while the latter competency centers on influencing and motivating others with a strong vision, a successful culture, and effective people management. Through a combination of assignments, case studies, collaborative and experiential activities, and online discussion, you will develop skills and techniques for effectively building on each of these competencies to enhance your leadership abilities in a variety of challenging situations and contexts. This course will be particularly relevant to managers, supervisors, team leaders, and others who aspire to develop high-performance leadership competencies. 

Instructor

Danielle Harlan, Founder and CEO, The Center for Advancing Leadership and Human Potential

Danielle Harlan is the former chief of operations for the Carnegie Foundation for the Advancement of Teaching. She has been a TEDx speaker, and is a member of the International Leadership Association, the Association for Practical and Professional Ethics, and the National Association for Female Executives. She received a PhD in political science and an MA in education from Stanford, where she was a Jacob K. Javits Fellow and received a Centennial Teaching Award.

Textbooks for this course

No required textbooks.

Fee applies.

Exceptional Learder

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Date: 
Monday, April 11, 2016 to Friday, June 3, 2016
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COURSE DESCRIPTION: 

Great companies, like great homes, can be built in many ways. Outstanding entrepreneurs, like outstanding architects, can learn much from the achievements of their predecessors. Designed for the budding entrepreneur, this course will introduce you to Silicon Valley entrepreneurs, advisors, and investors, and the varied ways in which they’ve constructed successful startups.

During the course, numerous guest speakers will assist us in addressing these and other key questions: How can you overcome the critical challenges founders face, such as assessing your own unique goals, skills, and capabilities; forming a complementary core team; creating a breakthrough product; and raising initial capital? What are the advantages and disadvantages of different kinds of companies, whether big or small, technology- or market-focused, a traditional for-profit startup or a novel social enterprise? Which development path would be best to get your company off to a strong start? Should you go it alone, apply to an incubator or accelerator, or begin pitching venture firms immediately? What are effective ways to raise growth capital from a variety of sources? With rapid growth, what new organizational, managerial, and competitive challenges might your company face? What are useful metrics for measuring a startup’s progress? And, if all goes well, what is the IPO process like? Finally, what vital technological, educational, cultural, and other resources does Silicon Valley offer startups today? 

Guest speakers tentatively include:

Neerav Berry, Co-Founder and Co-CEO, Payplant 
Adam Cheyer, Co-Founder and Vice President of Engineering, Viv Labs 
Adam Draper, Managing Director, Boost VC 
Timothy Draper, Founder, Draper Associates and DFJ 
William H. Draper III, General Partner, Draper Richards LP, and Co-Chairman, Draper Richards Kaplan Foundation 
Ambarish Malpani, Vice President of Engineering, Edmodo 
Ted McCluskey, Chief Medical Officer, Finance Technology Leverage 
Jessica McKellar, Director of Engineering, Dropbox 
Alan Mendelson, Partner, Latham & Watkins, LLP 
Jan Møller Mikkelsen, President and CEO, Ascendis Pharma A/S 
Daria Mochly-Rosen, The George D. Smith Professor of Translational Medicine, Stanford School of Medicine 
Camilla Olson, Founder and CEO, Savitude 
Cecily Anne O’Regan, Patent Attorney, Shartsis Friese 
George G.C. Parker, Dean Witter Distinguished Professor of Finance, Emeritus, Stanford Graduate School of Business 
Rob Reis, Founder and CEO, Higher Ground 
Elton Sherwin, President and Founder, Sherwin Advisors 
Glenn Winokur, CEO and Co-Founder, Synapse 

This course may not be taken for a Letter Grade. - See more at: https://continuingstudies.stanford.edu/courses/detail/20153_BUS-12-W#sthash.ZSMZa77O.dpuf

Instructor

John Kelley, Co-founder and COO, OnRisk

John Kelley is the COO of OnRisk, which provides software services to the commercial insurance industry. Earlier, he founded 399 Innovation, which advises firms on invention and innovation strategy. He received a JD from Stanford, where he pursued an independent research track in artificial intelligence and law. Kelley also studied at Sorø Akadamiet in Denmark on an American Field Service Fellowship. 

Textbooks for this course

(Recommended) William H. Draper III, The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs (ISBN 0230339948)
(Recommended) Randy Komisar, The Monk and the Riddle: The Art of Creating a Life While Making a Living (ISBN 1578516447)
(Recommended) Jessica Livingston, Founders at Work: Stories of Startups' Early Days (ISBN 1430210788)
(Recommended) William F. Miller et al., The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship (ISBN 0804740631)

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

Fee applies.

How to Build Successful Startups

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Date: 
Monday, January 11, 2016
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Course Description

Virginia Woolf once wrote of Jane Austen that “of all great writers she is the most difficult to catch in the act of greatness.” Woolf is right. When we call to mind the most memorable moments in Austen’s novels, we are almost surprised at their triviality: a sprained ankle, an apt retort, a missed appointment. And yet in Austen’s hands they are anything but trivial. Few authors have written more eloquently on the nature of social relations or the subtleties and contradictions of the human heart. Her novels are like microchips—marvels of precise and minute workmanship, and yet at the same time almost infinitely capacious, containing worlds of meaning. 

In this online course, we will explore three of Austen’s major novels: Sense and Sensibility, Pride and Prejudice, and Northanger Abbey. Our goal will be to appreciate them both as masterpieces of literary style and as windows into Austen’s world. What can Sense and Sensibility teach us about the relationship between modesty and desire in 19th-century England? How do the social classes blend, overlap, and collide in Pride and Prejudice—and just how much is Darcy’s famous £10,000 a year anyway? Who are the authors that Austen is making fun of in her wonderfully satirical Northanger Abbey? What do all these novels have to say about the grand themes of love, grief, community, and friendship? Often our point of entry into these questions will be a minor, seemingly trivial detail. Students are encouraged to read for these “keyholes” and share their insights with the class during discussion. 

Jane Austen

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Date: 
Monday, January 11, 2016
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Course Description

This course is designed for curious people who enjoy wine, especially wine from California and France, and would like to learn more about it. We will examine the connection between wines and their terroir—the complete natural environment in which a wine is produced—and learn why “place” and its geologic history—along with the grapes, their viticulture, the climate, and the winemaker’s skills—are all crucial to the characteristics of wines. We will explore the geologic setting of wine regions in California and France and with comparative tastings form the basis for understanding why certain grapes seem to prosper and others do not. As we delve into the geologic history of wine country, we will also learn about the geography, the wines, the names, and the history of numerous wine regions in California and France. By the end of the course, we will have gained a better understanding of why wines are a reflection of “place” and have firsthand knowledge of many of the tastes that result. The wines we will taste will be comparable from both Old World (France) and New World (California) wineries: chardonnay, sauvignon blanc, Bordeaux and Bordeauxstyle blends, and Rhone and Rhone-varietal blends. 

In order to participate in tasting discussions, students will spend approximately $160–$200 on California and French wines. A wine list will be provided at the start of the course. Students will taste the wines in advance of the optional online videoconferencing sessions (which will be recorded and posted). During these sessions, students will compare notes and discuss aspects of terroir, winemaking styles, flavor characteristics, etc. 

Please be aware that some of the optional activities in this course include the consumption of alcohol. Students enrolling in this course must be either: at least 21 years of age (if a resident of the United States), or of legal drinking age for the country in which they reside. 

Please note: Stanford Continuing Studies will offer a separate course excursion to Napa this Spring. The course, led by instructor David Howell, will review the 140 million-year history of the valley, the origin of the mountains and the valley itself, and processes of sedimentation that characterize many of the valley floor vineyards. Participants will examine how elements of topography, climate, and soil, essential elements of terroir, have been used to subdivide Napa into fourteen distinct viticultural areas. The course will focus on Oakville, with vineyard and winery visits along with tastings. Students will also meet with winemakers and vineyard managers. For more information, please see the Spring 2016 catalogue (available in February 2016). While this course excursion builds upon Winter’s “The Geology and Wines of California and France” (GEO 03 W), each can be taken independently as well. 

The Geology and Wines of California and France

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Date: 
Monday, January 11, 2016
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COURSE DESCRIPTION

This course explores our nation’s founding charter and the seminal Supreme Court cases interpreting it. Using Supreme Court opinions as our guide, we will focus on the Constitution’s basic structure and design, investigating the principles of judicial review, federalism, and separation of powers. After a brief refresher on the American legal and judicial system, we will begin with Chief Justice John Marshall’s foundational opinion in Marbury v. Madison, debating the Supreme Court’s role in reviewing legislative enactments. We will next discuss the executive branch’s role in foreign affairs, including what constitutional protections—if any—detainees held in Guantánamo Bay possess after Boumediene v. Bush. From there, we will explore the commerce clause, focusing on recent challenges to the Affordable Care Act. Together, we will unravel the equal protection and due process clauses of the Fourteenth Amendment, wading into some of the Court’s more controversial pronouncements on race and gender discrimination, abortion rights, and same-sex marriage. 

 

Constitutional Law

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