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The Power of Stories to Fuel Innovation

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Course Description

A big idea is not enough. You need people to create it and people to buy into it. Your big idea needs a story. Stories fuel innovation. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive online course covers the variety of roles a narrative can play, and its potential to transform an organization or new venture. Explore why story is at the heart of effective innovation and how story can be used to transform culture.

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  • Jennifer Aaker, Professor of Marketing, Graduate School of Business, Stanford University

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