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Business & Management

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Business
Date: 
Monday, January 11, 2016
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COURSE DESCRIPTION

This course is designed to help you learn how to bring your business idea to life with a compelling business plan. We will begin by discussing the nature of entrepreneurship and its challenges and rewards. Next, we will form teams to create and present an “elevator pitch,” a description that succinctly crystallizes what your business will do and why it is compelling. To create the elevator pitch, we will explore concepts such as competitive intelligence, market segmentation, and the assessment of customer needs. We will then expand the elevator pitches into more complete business plans by adding details on financial models, organizational setup, and marketing and launch plans. The course will culminate with each team presenting its business plan. In addition to lectures and guest speakers, this course will offer an interactive, hands-on experience, with a number of opportunities to present your work and receive feedback from the class.
This course may not be taken for a Letter Grade. 

Rashmi Menon, Product and Startup Consultant

Rashmi Menon has launched numerous businesses and products within large corporations, including The Walt Disney Company, Microsoft, and Yahoo, and has served as vice president of product management at Zvents and VideoGenie. She is a co-founder of Green Resource Network. Menon received an MBA from Stanford.

Textbooks for this course

No required textbooks

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

How to Start Your Business

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Course Description

Understand the philosophy and analytic tools of decision analysis, the analytic foundation for all the courses in the Strategic Decision and Risk Management program. Learn from Stanford Professor Ron Howard, who coined the name, developed the discipline, and pioneered its application to all types of decisions. This course provides a rare opportunity to study with the founder of this important field.

Learn How To:

Analyze the personal and professional decisions that shape lives and organizations
Follow a decision approach that scales to treat decisions at all levels of importance
Use concepts that clarify thinking and choice
Avoid the pitfalls of intuitive decision-making

This online professional course contributes to the Stanford Strategic Decision and Risk Management certificate.

Application and Fee Apply.


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Course Description

Globally and culturally diverse teams are racing to execute their strategies through ever more complex and innovative programs. Gain insights into frameworks and practices that enable a diverse array of global organizations to successfully execute complex programs.

Learn How To:

  • Utilize a variety of approaches for designing successful global programs that are resilient and adaptable in an environment of uncertainty and unpredictability
  • Explore the role of planning, strategy, and decisions in initiating a program and improving its chances for success
  • Communicate the value of cross-functional and cross-organizational program teams and identify tools for designing and managing them
  • Apply a focused process for planning and managing critical program interfaces and interdependencies

This online professional course contributes to the Stanford Advanced Project Management certificate.

Application and fee apply.


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Date: 
Wednesday, September 23, 2015 to Wednesday, December 9, 2015
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Overview

In this seminar entrepreneurial leaders share lessons from real-world experiences across entrepreneurial settings. Speakers include entrepreneurs, leaders from global technology companies, venture capitalists, and best-selling authors. Half-hour talks are followed by a half hour of class interaction. Required online discussion for those seeking credit.

Previous Guest Speakers:

  • Tristan Walker, Walker & Company
  • Sal Khan, Khan Academy
  • Morris Chang, Taiwan Semiconductor and John Hennessy, Stanford University
  • Ed Catmull, Walt Disney and Pixar Animation Studio
  • Linda Rottenburg, Endeavor Global
  • Geoff Donaker, Yelp
  • Leah Busque, TaskRabbit
  • Heidi Roizen, DFJ

Instructors

  • RDP modified popup Tom Byers Professor, Management Science and Engineering
  • RDP modified popup Thomas Kosnik Consulting Professor, Management Science and Engineering
  • RDP modified popup Tina Seelig Executive Director, Stanford Tech.Ventures Program

Tuition & Fees

For course tuition, reduced tuition (SCPD member companies and United States Armed forces), and fees, please click Tuition & Fees.

Certificates and Degrees


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Date: 
Monday, September 21, 2015 to Wednesday, December 9, 2015
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Overview

This companion course to MS&E472 - Entrepreneurial Thought Leader Seminar teaches how to look at a business and analyze its key components using speakers at the weekly Thought Leader Seminar. Assess each company's business model and discuss how the founders discovered their opportunity, built their team, and got funded. Topics are relevant for up-and-coming founders of companies and future engineers or scientists participating in a startup.

Topics Include:

  • Venture Financing
  • Business Models
  • Interpersonal dynamics in the startup environment

Instructors

  • RDP modified popup Ravi Belani Lecturer, Management Science and Engineering

Grading

  • Forum participation- 15%
  • Virtual presentation- 20%
  • Micro-project- 15%
  • Weekly assignments- 35%
  • Final assignment/Lessons learned- 15%

Prerequisites

Corequisite: Entrepreneurial Thought Leader Seminar (Stanford Course MS&E472)

  • 1 year of college level calculus (through calculus of several variables)
  • Background in statistics
  • An undergraduate degree with a GPA of 3.0 or equivalent

Tuition & Fees

For course tuition, reduced tuition (SCPD member companies and United States Armed forces), and fees, please click Tuition & Fees.

 

 


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Date: 
Monday, September 28, 2015 to Friday, November 6, 2015
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Offered by Stanford Continuing Studies.

Fee Applies.

What if everything you thought you knew about stress was wrong? And what if changing your mind about stress could make you happier, healthier, and better able to reach your goals? In this online course, taught by health psychologist Kelly McGonigal, students will learn about new research showing that under certain circumstances stress can be good for us, and rather than trying to escape it, embracing stress and capitalizing on its hidden benefits may be the key to improving our well-being.


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Date: 
Monday, August 1, 2016 to Wednesday, November 30, 2016
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About the Course:

Explore how leading audio, music, and video technology companies bring products from idea to market, and discover your career options in the industry. In five 30- to 60-minute sessions, you’ll gain insight into daily life at companies such as Adobe, Universal Audio, iZotope, and more. Learn from professionals who design, engineer, manage, and market leading creative technologies. Examine best practices and responsibilities of various industry roles. Hiring managers will share secrets in navigating the hiring process. And, get your questions answered by our mentor network of creative tech experts and entrepreneurs, who will be online to offer advice in AMA’s and one-on-one office hours.

Continue learning about the creative technology industry in our companion course, Inside the Music and Video Technology Industry.

Prerequisites:

This course is intended for anyone considering full-time positions or internships in the media technology industry. No prior engineering background required. Topics include: Introduction to the music and media technology industry, Product Management, Program Management, User Experience, and Software Engineering.

SCHEDULE *

Course runs until November 30, 2016

Session 1: Overview 

This session takes you behind-the-scenes into how the media technology industry really works. We’ll provide a high-level overview of the media technology industry - focusing on the music technology space! We introduce a variety of roles in industry and explore the types of companies available for your future careers.

Session 2: Product Management 

We'll look at how media technology companies develop products that consumers love. How do they determine what new products to develop? Or what the new features are? Who makes those decisions? And how do I get to be that person!

Session 3: Program Management 

Program management is the secret to helping you deliver on time, on budget, in a scalable, repeatable manner! We'll introduce the Agile methodologies used to help companies like Adobe coordinate a product release with over 1,000 team members and millions of lines of code. Students will learn the key traits of a program manager or scrum master.

Session 4: User Experience 

With computing everywhere we go - smart phones, tablets, browser and cloud, desktop, and hardware - product design is everywhere we look. We explore how designers approach the layout, look and feel, and implementation of some of your favorite mobile apps and software. Our mentors provide advice on getting jobs in this competitive space!

Session 5: Software Engineering 

Applications like Pro Tools and iZotope RX are used by professionals all around the world - and they need to be easy to use and almost crash-proof. How do software engineers manage millions of lines of code, written over 10 years, with dozens of engineers continuously modifying, updating, and creating new functionality across Windows, OS X, about 10 plug-in formats? We conclude by offering advice for aspiring software engineers.

* This course is running in Adaptive Scheduling mode. You can learn more about how Adaptive Scheduling works in this help article

Instructor:

Jay LeBoeuf; Stanford University

Jay LeBoeuf is technology executive, educator, and entrepreneur in the media technology industry. Jay is the President/Executive Director of Real Industry - a nonprofit transforming how students learn about the tech industry and how products go from idea through commercialization. LeBoeuf lectures on music technology and music business at Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA) and is on the Board of Advisors for music startups Chromatik and Humtap. LeBoeuf led research & development, intellectual property, and technology strategy as Strategic Technology Director at iZotope. Jay founded and was CEO of intelligent audio technology company Imagine Research, which was acquired by iZotope in March 2012. While creating a "Google for Sound", Jay was recognized as a Bloomberg Businessweek Innovator, awarded $1.1M in Small Business Innovation Research grants by the U.S. National Science Foundation, and interviewed on BBC World, Science 360, and other major media outlets. Prior to founding Imagine Research, LeBoeuf was an engineer and researcher in the Advanced Technology Group at Digidesign (Avid Technology) in charge of innovations for the industry-standard Pro Tools platform.

 

 

careers in media technology

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About this Course

A philanthropist is anyone who gives anything — time, money, experience, skills, and networks — in any amount, to create a better world. This course will empower you to practice philanthropy more effectively and make your giving more meaningful to both you and those you strive to help. Giving 2.0: The MOOC, is a Stanford University-sponsored online course intended to teach givers of all ages, backgrounds, incomes and experiences to give more effectively. Taught by social entrepreneur, philanthropist and bestselling author Laura Arrillaga-Andreessen, Giving 2.0: The MOOC will teach you how to assess nonprofits, create a high-impact philanthropic strategy, volunteer more effectively, use existing, free technology for good and more. Giving 2.0: The MOOC is a six-module course. Each module has a particular theme and 5-10 content-packed and activity-rich, videos exploring that theme. Videos will include lectures from Laura Arrillaga-Andreessen as well as interviews, discussions and lectures given by guest speakers. Guest speakers are renowned leaders in multiple industries including philanthropy, technology and business, who will provide unique insights into course topics. Students will have the opportunity to join Talkabouts – small virtual meeting groups created to discuss class-related topics. By the course’s conclusion, students will have created an Individual Giving Action Plan to guide their future giving in a highly effective and meaningful way. Students will also complete a formal nonprofit assessment and be provided with ongoing, post-MOOC philanthropy education content that will support continued development and execution of their philanthropic goals.

Subtitles available in English
8.5 hours of videos, quizzes, and peer review

Course Staff

Laura Arrillaga-Andreessen


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Date: 
Monday, June 22, 2015 to Friday, July 31, 2015
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COURSE DESCRIPTION

Everyone agrees that most presentations have room for improvement. But how does one move beyond the dreaded slide show of bulleted lists? What skills and techniques are needed to create a vivid and memorable slide deck? And, how can anyone do this when pressed for time? 

This overview will help you break out of using the traditional PowerPoint template and deliver memorable messages to your audience. You will explore three major areas of presentation design and delivery: organizing your information, using graphic design elements with the appropriate technological tools, and connecting with your audience by understanding the performance aspects of presentation. In the first part of this hands-on online course, we will explore these elements in small-group exercises. In the second half, each student will create, deliver, receive, and incorporate feedback on a three-minute presentation. With extensive time for rehearsing and integrating feedback, you will leave with both a process and a repertoire of skills that can be used in any communication setting. - See more at: https://continuingstudies.stanford.edu/courses/detail/20144_COM-12-W#sthash.gdglRgY5.dpuf

Course Staff

Carolyn Gale, Founder, Elevator Talk

Carolyn Gale has taught researchers and technical experts across four continents how to communicate their work to nonspecialized audiences. Earlier, she co-founded Clear Communication Group and was director of Stanford’s Research Communication Program. She is also a co-founder of PresentationCamp, community-driven conferences that focus on creating compelling presentations. She received an MS in Instructional Technology from Vanderbilt.

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)- See more at: https://continuingstudies.stanford.edu/courses/detail/20144_COM-12-W#sthash.gdglRgY5.dpuf

Presentation_Continuing_Studies

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Worldview Stanford
Accepting Applications:
January 1, 2015 - September 21, 2015
Course Starts Online:
September 21, 2015
Fee and Application.
This course is offered through Worldview Stanford. Worldview Stanford is an innovative Stanford University initiative that creates learning experiences for professionals to help them get smarter about the complex issues and dynamics shaping the future.
 

Course Description

What's driving big data?: We increasingly live our social, economic, and intellectual lives in the digital realm, enabled by new tools and technologies. These activities generate massive data sets, which in turn refine the tools. How will this co-evolution of technology and data reshape society more broadly?

Creating new value: Big data changes what can be known about the world, transforming science, industries, and culture. It reveals solutions to social problems and allows products and services to be even more targeted. Where will big data create the greatest sources of new value?

Shifting power and influence: As data becomes even more valuable, who will own and control access to it? Will big data create information oligarchs or reduce inequality by giving access to people at the margins? How will brokers of big data influence our purchases, behavior, and beliefs?

Managing the tradeoffs: The promise of big data is accompanied by perils—in terms of privacy, security, reputation, and social and economic disruption. How will we manage these tradeoffs individually and in business, government, and civil society?

Featured Experts

Learn from a variety of sources and Stanford experts, including:

  • Lucy Bernholz, philanthropy, technology, and policy scholar at the Center on Philanthropy and Civil Society
  • Sharad Goel, computational scientist studying politics, media, and social networks
  • Margaret Levi, political scientist specializing in governance, trust, and legitimacy
  • John Mitchell, computer scientist, cybersecurity expert, and Vice Provost of Teaching and Learning
  • Jennifer Granick, attorney and director of Civil Liberties at the Stanford Center for Internet and Society
  • Michal Kosinski,psychologist and computational scientist studying online and organizational behavior at Stanford Graduate School of Business

 

Big Data Continuing Studies

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