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Entrepreneurship

Cyber Security and Executive Strategy

Overview

Open any news site and you’re bound to find a recent story about a devastating cyber security attack.  However, since many senior level managers do not understand the technical aspects of cyber security, they often allocate an insufficient amount of resources necessary to mitigate risk.

In this course, you’ll learn how to explain to all levels of management, including both technical and non-technical executive leadership, why cyber security must be a priority. You’ll learn how to educate and influence senior management so that security and risk mitigation becomes a primary component of corporate strategy.

Enrollment: Application and Fee Apply.

You Will Learn

  • Important Questions and Principles for Board Engagement
  • Black-Box and White-Box Security Assessments and Metrics
  • Prioritization of Vulnerabilities
  • Breach Preparation
  • Risk Assessments
  • Cyber Insurance

Recommended

An equivalent of a BS in Computer Science and a background in security.

It is also recommended that you start the certificate program with XACS101 - Software Security Foundations. It provides fundamental knowledge needed for the subsequent curriculum.

Tuition

  • $495 per online course
  • $75 one-time document fee

Questions

650.741.1547

Energy Storage

Overview

Energy Storage has become a crucial factor in modern society, due to climate change and global sustainability.  From portable electronics to large scale power grids, this course examines the wide range of applications for both grid electricity storage and batteries, two examples of energy technologies that are important in everyday life as well as their potential applications in future devices.

In this class you will learn about the latest innovations and research in energy storage. You will explore the principals of batteries as well as their real and potential applications in a variety of products. Finally, you will be given an overview of each method of grid electricity storage and their possible technological applications.

Enrollment; Application and Fee Apply.

You Will Learn

  • Battery applications and parameters
  • Grid electricity storage and technologies
  • Power generation supply and demand
  • Chemical components and marketing of different types of batteries
  • Battery safety

Instructors

  • Yi Cui ProfessorMaterials Science and Engineering
  • Matt Kanan ProfessorMaterials Science and Engineering

Topics Include

  • Performance advantages and disadvantages of lead acid batteries
  • Inadequacy of existing technologies
  • Next generation of li-based batteries

Tuition

  • $249 per online course

Questions

Please contact
650.273.5459
scpd-energy@stanford.edu

Empathize and Prototype: A Hands On Dive into the Key Tools of Design Thinking

Course Description

Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of these key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize your learnings, and rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands on exercises that guide you from synthesis to prototyping and testing.

Enrollment: Application and Fee Apply

Learn How To

Instructors

  • Perry Klebahn, Consulting Associate Professor and Executive Director of Executive Education, Stanford d.school, Stanford University
  • Jeremy Utley, Lecturer and Director of Executive Education, Stanford d.school, Stanford University

Stanford LEAD Certificate Preview: Designing Organizations for Creativity and Innovation

The Course

Designing Organizations for Creativity and Innovation

This course focuses on a framework for thinking about the organizational ecosystem, and how we can use a human-centered design process to effectively diagnose the roots of very common organizational problems (e.g., lack of coordination and trust between units, shortage of time for creative thinking, loss of top talent).

In this LEAD Preview course, you will

  • Investigate facets of organizations that underpin an organization's culture, what a strong organizational culture really means, and how to build it
  • Work with a partner to visually depict an organization's culture
  • Compare and contrast the organizational cultures of two companies to gain insight into how an organizational culture can be built and maintained, and how organizational cultures function

The full Designing Organizations for Creativity and Innovation course in the LEAD Certificate studies the interplay among formal structure, routines, informal networks, and culture in shaping organizational performance, change, innovation, and employee engagement.

What to expect:

  • Begin with a virtual live kickoff session hosted by LEAD Course Facilitator & MBA Alum, Jonathan Daves on March 29, 2017 at 8:00 AM Pacific Time
  • Watch video lectures, study course materials, and complete a team assignment
  • Join a virtual live interactive session led by Professor Sarah Soule on April 11, 2017 at 4:00 PM Pacific Time

 

About the LEAD Certificate Program:

This Preview is exclusively from the Stanford LEAD Certificate in Corporate Innovation, an immersive online program taught by tenured GSB faculty. The program is designed to be completed in one year and comprises 8 courses, including 3 required foundation courses and 5 electives of your choice. Upon completion of all 8 courses, 24 Continuing Education Units (CEUs) and a Stanford GSB Certificate are awarded.

  • Learn at your own pace, on your own turf with video lectures, live virtual events, and assignments
  • Build an exclusive network of professionals from around the globe who are committed to driving change in their organizations
  • Exchange ideas and collaborate with renowned Stanford GSB faculty, thought leaders, and experienced peers through class-wide discussions, small team projects, and direct faculty feedback

Enrollment in the LEAD Certificate program is limited and tuition is $16,000. There is no fee to apply and no GMAT is required.

The Instructor

Sarah Soule

Morgridge Professor of Organizational Behavior

https://d2d6mu5qcvgbk5.cloudfront.net/course/instructors/pictures/thumb/1c5070fe231f3d3661dacdf8498b9d557b3f6a0d.jpg?AWSAccessKeyId=AKIAJYKAGJMEEGUSW7TQ&Expires=1491342175&Signature=Jty89H4XiR1pm%2FB0XoqgZO9QXcQ%3D

Sarah A. Soule is the Morgridge Professor of Organizational Behavior at the Graduate School of Business. Her major areas of interest are organizational theory, social movements, and political sociology. She has written two recent books, the first with Cambridge University Press, entitled Contention and Corporate Social Responsibility, and the second with Norton, called A Primer on Social Movements. She is the series editor for the Cambridge University Press Contentious Politics series. She is a member of the founding team of the new journal, Sociological Science, an open access journal that is disrupting academic publishing. She has served on a number of boards of non-profit organizations, is currently a member Board of Advisors to the Hasso Plattner Institute of Design (the Stanford d.school) Fellowship program, and is currently serving on the faculty advisory board to the Stanford Center for the Advancement of Women's Leadership. She has taught a number of courses with the Stanford d.school, and is the Faculty Director for the Executive Program on Social Entrepreneurship at the Graduate School of Business. She has served as a judge for the Center for Social Innovation Fellowship program, and for the Tech Awards (Tech Museum of Innovation).

Academic Degrees

  • PhD in Sociology, Cornell University, 1995
  • MA in Sociology, Cornell University, 1991
  • BA in Sociology, University of Vermont, 1989

The Art of Designing and Delivering Engaging Presentations

Date: 
Monday, April 3, 2017

Course Description: 

Presentations are ubiquitous. From board rooms to chat rooms, we all need to present our ideas and ourselves frequently. Estimates suggest that there are 40 million presentations a day in the United States. Yet many presenters feel uneasy about speaking in front of others. Additionally, speakers can struggle with making their presentations authentic, engaging, and memorable. This online course will provide a hands-on, practical introduction to immediately applicable techniques that will help you prepare and deliver engaging, participative, and impactful in-person and online presentations. Through a combination of lectures, discussions, group activities, and speechmaking, you will learn techniques to confidently deliver presentations, create content that invites engagement, and facilitate speaker/audience interactions that invite collaboration without losing control. Students will develop, deliver, and evaluate a presentation that is meaningful for them. With these presenting skills, you will be able to authentically deliver a compelling presentation tailored to your audience’s needs. 

Matt Abrahams, Lecturer, Stanford Graduate School of Business

Matt Abrahams is an educator and coach who has published research articles on cognitive planning, persuasion, and interpersonal communication. He is the author of Speaking Up Without Freaking Out, and a co-founder and principal at Bold Echo Communication Solutions. He received an MA in communication from UC Davis.

Textbooks for this course:

(Required) Matthew Abrahams, Speaking up without Freaking Out, 3rd edition (ISBN 978-1465290472)

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

Marketing Strategy for a Mobile World

Date: 
Monday, April 3, 2017

COURSE DESCRIPTION: 

Your customers are mobile. That means you need to be mobile. To do that, you need a plan, and that’s what this course will provide. By looking at a set of interrelated building blocks, from market data to the competitive landscape to organizational and audience insights, this course will prepare you to market effectively in an increasingly mobile-centric world.

Starting with the rising use of smartphones worldwide, we will examine the key trends that are making mobile the fastest-growing marketing channel. The course will also take a step-by-step approach to developing a comprehensive mobile strategy. That includes dedicated sessions on how to gather, synthesize, and apply meaningful data about competitors, your own organization, and your audience. We’ll look at the essential elements of a mobile strategy framework and detail a set of conceptual tools that will help you begin to formulate your approach to mobile marketing. We’ll illustrate some of these concepts with specific examples of successes and failures, dos and don’ts. Along the way, we’ll touch on key partners and resources that are often integral to executing a mobile strategy. These will include platforms (from the established “Big Four”—Amazon, Apple, Facebook, and Google—to the emerging advertising and data stack), mobile carriers, service providers, and research tools such as comScore and Nielsen. Throughout, the focus will be on guidelines and best practices that will help ensure effective strategy execution. 

Noah Elkin, Research Director, Multichannel Marketing, Gartner

Noah Elkin’s career has revolved around the intersection of technology, strategy, marketing, and content. He is a co-author of Mobile Marketing: An Hour a Day. Before joining Gartner, Elkin served as chief product officer at Industry Index. Prior to that, he was executive editor and chief evangelist at eMarketer, where he wrote dozens of reports and delivered webinars and in-person presentations that helped clients understand the latest digital marketing, media, and commerce trends, and the implications for their business. He received a PhD from Rutgers and a Fulbright Fellowship to Brazil.

Textbooks for this course:

(Required) Julie Ask, Ted Schadler and Josh Bernoff, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment (ISBN B00KADTR74)

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

The Upside of Stress (Spring '17)

Date: 
Monday, April 17, 2017

Offered by Stanford Continuing Studies.

Fee Applies.

COURSE DESCRIPTION: 

Stress is unavoidable. But is it always harmful? The latest science offers a surprising new view of stress—one that reveals how stress can enhance well-being, support personal growth, and increase resilience. The research also shows that how we think about and react to stress influences how it affects us. This course will explore what makes stress good for you and what you can do to get good at stress. You will learn how to cultivate a mindset that helps you thrive under stress, as well as practical strategies for transforming the biology of your stress response in order to improve health and well-being. We will look at how to embrace anxiety, transform adversity into meaning, and use stress as a catalyst for social connection. The science and personal applications that we cover will give you a renewed sense of optimism about your own ability to handle whatever challenges life brings.

The Power of Stories to Fuel Innovation

Course Description

A big idea is not enough. You need people to create it and people to buy into it. Your big idea needs a story. Stories fuel innovation. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive online course covers the variety of roles a narrative can play, and its potential to transform an organization or new venture. Explore why story is at the heart of effective innovation and how story can be used to transform culture.

Learn How To

Instructor

  • Jennifer Aaker, Professor of Marketing, Graduate School of Business, Stanford University

Careers in Media Technology

About the Course:

Explore how leading audio, music, and video technology companies bring products from idea to market, and discover your career options in the industry. In five 30- to 60-minute sessions, you’ll gain insight into daily life at companies such as Adobe, Universal Audio, iZotope, and more. Learn from professionals who design, engineer, manage, and market leading creative technologies. Examine best practices and responsibilities of various industry roles. Hiring managers will share secrets in navigating the hiring process. And, get your questions answered by our mentor network of creative tech experts and entrepreneurs, who will be online to offer advice in AMA’s and one-on-one office hours.

Continue learning about the creative technology industry in our companion course, Inside the Music and Video Technology Industry.

Prerequisites:

This course is intended for anyone considering full-time positions or internships in the media technology industry. No prior engineering background required. Topics include: Introduction to the music and media technology industry, Product Management, Program Management, User Experience, and Software Engineering.

SCHEDULE *

* This course is running in Adaptive Scheduling mode. You can learn more about how Adaptive Scheduling works in this help article

Session 1: Overview 
This session takes you behind-the-scenes into how the media technology industry really works. We’ll provide a high-level overview of the media technology industry - focusing on the music technology space! We introduce a variety of roles in industry and explore the types of companies available for your future careers.
Session 2: Product Management 
We'll look at how media technology companies develop products that consumers love. How do they determine what new products to develop? Or what the new features are? Who makes those decisions? And how do I get to be that person!
Session 3: Program Management 
Program management is the secret to helping you deliver on time, on budget, in a scalable, repeatable manner! We'll introduce the Agile methodologies used to help companies like Adobe coordinate a product release with over 1,000 team members and millions of lines of code. Students will learn the key traits of a program manager or scrum master.
Session 4: User Experience 
With computing everywhere we go - smart phones, tablets, browser and cloud, desktop, and hardware - product design is everywhere we look. We explore how designers approach the layout, look and feel, and implementation of some of your favorite mobile apps and software. Our mentors provide advice on getting jobs in this competitive space!
Session 5: Software Engineering 
Applications like Pro Tools and iZotope RX are used by professionals all around the world - and they need to be easy to use and almost crash-proof. How do software engineers manage millions of lines of code, written over 10 years, with dozens of engineers continuously modifying, updating, and creating new functionality across Windows, OS X, about 10 plug-in formats? We conclude by offering advice for aspiring software engineers.

Instructor:

Jay LeBoeuf; Stanford University

Jay LeBoeuf is technology executive, educator, and entrepreneur in the media technology industry. Jay is the President/Executive Director of Real Industry - a nonprofit transforming how students learn about the tech industry and how products go from idea through commercialization. LeBoeuf lectures on music technology and music business at Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA) and is on the Board of Advisors for music startups Chromatik and Humtap. LeBoeuf led research & development, intellectual property, and technology strategy as Strategic Technology Director at iZotope. Jay founded and was CEO of intelligent audio technology company Imagine Research, which was acquired by iZotope in March 2012. While creating a "Google for Sound", Jay was recognized as a Bloomberg Businessweek Innovator, awarded $1.1M in Small Business Innovation Research grants by the U.S. National Science Foundation, and interviewed on BBC World, Science 360, and other major media outlets. Prior to founding Imagine Research, LeBoeuf was an engineer and researcher in the Advanced Technology Group at Digidesign (Avid Technology) in charge of innovations for the industry-standard Pro Tools platform.

careers in media technology

Demand Creation: The Secrets of Driving Growth

Date: 
Friday, February 24, 2017

Course Overview

The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and services, and generate sales? Today good marketing involves a clear strategy to reach the target audience, execute appropriate tactics, and measure results. In this course, you will master the fundamentals of outbound and inbound marketing and explore the myriad of options available in today’s world of traditional and social media. Learn how to apply your skills to create a robust and innovative marketing strategy for a new product or a new company.

Learn How To

  • Combine traditional, social and mobile media to drive viral demand
    • Virality does not just happen, though it may look that way. It generally takes months or years of careful planning and experimentation. Learn how to use product design, outbound and inbound marketing to drive viral demand for a business-to-consumer product. Learn how marketing today requires a thorough understanding of the target market and a multitude of traditional, social and innovative marketing programs.
  • Leverage outbound demand generation
    • Outbound marketing is what most people think of when they think of marketing. It is the act of “:buying” a prospects attention or seeking them out. Learn how marketers provide air cover through effective PR and Buzz marketing as well as the basics of driving action that results in people buying something.
  • Tap inbound demand
    • Learn what inbound marketing is all about, how it got started, and what is fundamentally different from the more traditional world of outbound. Explore the new tools marketers now have in hand and are learning how to use every day.
  • Use core demand generation principles and guidelines
    • Create and use a messaging platform for optimal public relations and buzz marketing.

Instructors

Questions

Please contact us at 650.741.1630 or
stanford-innovation@stanford.edu

Tuition

  • $995 per online course
  • $75 one-time document fee 
Demand Creation

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