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Overview

Too often we think of prototypes as things we use to test an idea. But in d.thinking, we use the verb prototyping: building to think, acting almost before you are ready. In this session, your team will learn powerful tools with which you can bring your ideas to life. Perry and Jeremy will take you step-by-step through exercises that teach you how to implement a process of discovery for your projects. You and your team learn how to create a wide variety of low-resolution prototypes-from role playing activities to storyboards, from a wall of post-its to a gadget made of materials you can find at your desk.

Why prototype?

  • To communicate, start a conversation with users
  • To fail quickly and cheaply
  • To test possibilities
  • To manage the solution-building process by breaking down a large problem into testable chunks

If your team has taken the Ideation workshop, this Prototyping workshop will expand on the techniques you learned and help you test the ideas you generated.

To Participate in this Workshop:

Request info on the "Innovation at Work Workshop."

Fee Applies.

Prototyping

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Date: 
Monday, January 23, 2017 to Friday, March 3, 2017
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Course Description:

Physical health, emotional well-being, social relationships, and professional success all require the ability to regulate our thoughts, emotions, and actions. Advances in psychology, neuroscience, medicine, and mind-body research are beginning to paint a new picture of what willpower is, why it matters, and how to develop it. Is willpower in the mind or in the body? Is it possible to run out of willpower, and how do you build a bigger reserve? What motivates people to change? Why do we talk ourselves out of things we really want or need to do? How much control over our thoughts and feelings do we really have, and what are the healthiest ways to regulate them? This course will address those questions through lectures, readings, and discussions and will give students the opportunity to apply the ideas of the course toward making an important change or pursuing a major goal in their lives. 

Enrollment: Fee Applies.

Course Instructor

Kelly McGonigal, Senior Teacher, Center for Compassion and Altruism Research and Education (CCARE), Stanford

Kelly McGonigal teaches for a wide range of programs at Stanford, including the School of Medicine and the Graduate School of Business. In collaboration with CCARE, she has conducted scientific research on the benefits of compassion training. She has received the Walter J. Gores Award for Excellence in Teaching at Stanford. She is the author of The Upside of Stress and The Willpower Instinct. McGonigal received a PhD in psychology from Stanford.

Textbooks for this course:

(Recommended) McGonigal, The Willpower Instinct (ISBN 978-1583334386)

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

Science of Willpower and Change

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Date: 
Sunday, January 8, 2017 to Thursday, March 9, 2017
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Course topic: 

Technology Entrepreneurship (TE)

TE introduces the fundamentals of technology entrepreneurship pioneered in Silicon Valley and now spreading globally.

This is an online course where participants are learning in teams and practicing entrepreneurship through concrete projects covering each aspects of startup creation.

With more than 220 000 students throughout 12 sessions, TE has grown into a worldwide community of entrepreneurs learning the best entrepreneurship methodologies and developing their ideas. Many of the alumni are continuing to build their startups beyond the class and mentoring teams in new cohorts.    

We now offer 4 regular runs of the class, one each quarter, split in two sessions, TE1, focused on early idea validation, and TE2, oriented toward product market fit.

Technology Entrepreneurship Part 2

This is the second part of TE with a focus on moving forward a tested idea and starting to test marketing channels and doing your first few sales. By the end of this class you will have a refined business model with an understanding of the necessary partnerships, how to reach your customers and what price and sales model to use. You will also begin exploring funding options and build a list of potential investors.

Is it for me?

Whether you have a product/service already, just an idea, or are starting from zero, Technology Entrepreneurship is designed to offer valuable insights on entrepreneurship, help you take the next step, and connect with talented people across the globe with whom you will form a team potentially leading to a real startup.

At its core, TE is a group and project driven course so we are asking participants to be clear on their availability and goals. You will select your level of participation when completing your profile (you can change category throughout the course) and be able to choose one of the following:

  • Observer, I'm just here to check what it is about. Less than a hour per week
  • Learner, I'm here to complete the course with a limited amount of available time. 2hrs to 5hrs per week
  • Entrepreneur, I'm really serious about this and will dedicate a good part of my time to this. > 5hrs

Requirements

Part 2 is focused on bringing forward a startup idea, so you should have at the very least a concept of product or service, or be willing to join people with an already existing idea.

Program content

These are the area that will be covered in TE 2:

  • basics of marketing, how to craft your message and communicate your value proposition
  • basics of sales, understanding pricing and the other elements of selling your product (which will be also used to further validate (or not?/pivot) your idea)
  • partnership and distribution, how to get help building and delivering your product
  • financing, a look at venture capital, seeking investors and building a pitch deck

What i will get out of it?

Beside knowledge through lectures and assignments:

  • Compete with other teams for a chance to pitch in front of the staff and an investor and win a prize!
  • Enrich your entrepreneurship portfolio through concrete projects like building a prototype, that you can use afterward in your startup journey.
  • Grow your network by exchanging with your fellow learners and potentially meet your co-founders.
  • Get advice from seasoned mentors.
  • Participate in activities like Twitter Chat with entrepreneurs, venture capitalists and more.
  • Join the "Technology Entrepreneurship Nation", incredibly supportive and rich of hundreds of active participants in our social media spaces and our chat.

Instructors

Professor Chuck Eesley

Chuck Eesley

Assistant Professor, Management Science & Engineering, Stanford University

Yoni Dayan

Entrepreneur, specialized in edtech and immersive technologies (VR/AR)

Spike Morelli

Entrepreneur, specialized in social entrepreneurship and personal development.        

Technology 2

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Date: 
Monday, October 3, 2016 to Friday, December 2, 2016
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COURSE DESCRIPTION: 

Great companies, like great homes, can be built in many ways. Outstanding entrepreneurs, like outstanding architects, can learn much from the achievements of their predecessors. Designed for the budding entrepreneur, this course will introduce you to Silicon Valley entrepreneurs, advisors, and investors, and the varied ways in which they’ve constructed successful startups.

During the course, numerous guest speakers will assist us in addressing these and other key questions: How can you overcome the critical challenges founders face, such as assessing your own unique goals, skills, and capabilities; forming a complementary core team; creating a breakthrough product; and raising initial capital? What are the advantages and disadvantages of different kinds of companies, whether big or small, technology- or market-focused, a traditional for-profit startup or a novel social enterprise? Which development path would be best to get your company off to a strong start? Should you go it alone, apply to an incubator or accelerator, or begin pitching venture firms immediately? What are effective ways to raise growth capital from a variety of sources? With rapid growth, what new organizational, managerial, and competitive challenges might your company face? What are useful metrics for measuring a startup’s progress? And, if all goes well, what is the IPO process like? Finally, what vital technological, educational, cultural, and other resources does Silicon Valley offer startups today?

Guest contributors include: Neerav Berry (Co-Founder and CEO, Payplant), Leon Chen (Venture Partner, OrbiMed Advisors), Adam Cheyer (Co-Founder and Vice President of Engineering, Viv Labs), Adam Draper (Managing Director, Boost VC), Timothy Draper (Founder, Draper Associates and DFJ), William H. Draper III (General Partner, Draper Richards LP and Co-Chairman, Draper Richards Kaplan Foundation), Jim Fruchterman (Founder and CEO, Benetech), Jim Kleckner (Co-Founder and Vice President, Analytics, CloudPhysics), Kira Makagon (Executive Vice President of Innovation, RingCentral), Ambarish Malpani (Vice President of Engineering, Edmodo), Ted McCluskey (Chief Medical Officer, Finance Technology Leverage), Jessica McKellar (Director of Engineering, Dropbox), Alan Mendelson (Partner, Latham & Watkins, LLP), Jan Møller Mikkelsen (President and CEO, Ascendis Pharma A/S), Daria Mochly-Rosen (The George D. Smith Professor in Translational Medicine, Stanford School of Medicine), Camilla Olson (Founder and CEO, Savitude), Cecily Anne O’Regan (Patent Attorney, Shartsis Friese LLP), George G.C. Parker (Dean Witter Distinguished Professor of Finance, Emeritus, Stanford Graduate School of Business), Rob Reis (Founder and CEO, Higher Ground), Elton Sherwin (President and Founder, Sherwin Advisors), and Glenn Winokur (CEO and Co-Founder, Syapse). 

This course may not be taken for a Letter Grade. 

John Kelley, Co-Founder and COO, OnRisk

John Kelley is the COO of OnRisk, which provides software services to the commercial insurance industry. Earlier, he founded 399 Innovation, which advises firms on invention and innovation strategy. He received a JD from Stanford, where he pursued an independent research track in artificial intelligence and law. Kelley also studied at Sorø Akadamiet in Denmark on an American Field Service Fellowship.

Textbooks for this course:

(Required) Elton B. Sherwin Jr., The Silicon Valley Way, Second Edition: Discover 45 Secrets for Successful Start-Ups, Second Edition/Paperback (ISBN 0982796110)
(Recommended) William H. Draper III, The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs, Paperback (ISBN 0230339948)
(Recommended) Jessica Livingston, Founders at Work: Stories of Startups' Early Days, Paperback (ISBN 1430210788)
(Recommended) Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works, Second Edition/Hardcover (ISBN 1449305172)
(Recommended) William F. Miller et al., The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship, Paperback(ISBN 0804740631)

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)

How to Build Successful Startups

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Online Team Workshop!

About the Workshop:

Presentations are a necessity in all areas of a business but presentation skills are often overlooked as a core competency. Many of us even fear the process. Nerves and negative feedback can make you uncomfortable which quickly drain your energy, preventing the effective transfer of information to your audience. In this workshop, Perry Klebahn, Jeremy Utley and Scott Doorley take your team or group through an interactive step-by-step process to create presentations that draw the audience in.

Get ready to practice techniques to amplify the "power messages" in presentations and create active audiences.

  • Learn techniques to engage with an audience
  • Understand how to give feedback without being an expert on the topic
  • Explore ways to make the presentation goal clear and achieve the desired outcome

The new and innovative ideas that your team learns here will change your perspective of the presenting process.

Fee applies.

Presentations

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Now Open!

Application and fee apply.

Overview

The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and services, and generate sales? Today good marketing involves a clear strategy to reach the target audience, execute appropriate tactics, and measure results. In this course, you will master the fundamentals of outbound and inbound marketing and explore the myriad of options available in today’s world of traditional and social media. Learn how to apply your skills to create a robust and innovative marketing strategy for a new product or a new company.

Learn How To

  • Combine traditional, social and mobile media to drive viral demand
    • Virality does not just happen, though it may look that way. It generally takes months or years of careful planning and experimentation. Learn how to use product design, outbound and inbound marketing to drive viral demand for a business-to-consumer product. Learn how marketing today requires a thorough understanding of the target market and a multitude of traditional, social and innovative marketing programs.
  • Leverage outbound demand generation
    • Outbound marketing is what most people think of when they think of marketing. It is the act of “:buying” a prospects attention or seeking them out. Learn how marketers provide air cover through effective PR and Buzz marketing as well as the basics of driving action that results in people buying something.
  • Tap inbound demand
    • Learn what inbound marketing is all about, how it got started, and what is fundamentally different from the more traditional world of outbound. Explore the new tools marketers now have in hand and are learning how to use every day.
  • Use core demand generation principles and guidelines
    • Create and use a messaging platform for optimal public relations and buzz marketing.

 

Instructors

Resources

 

Questions

Please contact us at 650.741.1630 or
stanford-innovation@stanford.edu

Course Preview

Watch a brief overview of the Creating Demand course

Tuition

  • $995 per online course
  • $75 one-time document fee 
Creating Demand

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Application and fee apply.

Overview

The potential application for Bitcoin-like technologies is enormous. This course covers the technical aspects of engineering secure software, system interactions with crypto-currencies, and distributed consensus for reliability.

Instructors

  • Dan Boneh Professor of Computer ScienceStanford University

Topics Include

  • Altcoins
  • Bitcoin transactions
  • Consensus protocols
  • Cryptocurrency
  • Elliptic curves
  • Hash functions
  • Mining strategies and incentives
  • Proposed Bitcoin regulations
  • Zerocoin, zerocash

Units

3.0

Prerequisites

CS110CS255 is recommended

Certificates and Degrees

Bitcoin and Crypto Currencies

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Date: 
Monday, September 26, 2016
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Value investors like Warren Buffett can beat not only the stock market, but also most other money managers as well. Why? What do value investors do differently from other investors? And if value investing works so well, why do so few people use it? 

In this online course, we will learn the fundamentals of analysis, projection, valuation, and implementation. We will first learn to analyze companies’ historical performance by calculating vital metrics like return on invested capital. Second, we will discover how to project future corporate performance using frameworks like Porter Five Forces analysis. Third, we will master how to value a stock. And finally, we will learn how to implement a value strategy by steering clear of short-term reporting, biases, and other hurdles. By tackling the tools of value investing and the keys to their implementation, students will gain insight into the capital management strategy that performs best over the long term. 

Investing

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Date: 
Tuesday, July 5, 2016 to Tuesday, August 30, 2016
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Course topic: 

Technology Entrepreneurship (TE)

TE introduces the fundamentals of technology entrepreneurship pioneered in Silicon Valley and now spreading globally.

This is an online course where participants are learning in teams and practicing entrepreneurship through concrete projects, some of which have become real startups.

With more than 200000 students throughout 8 sessions, TE has grown into a worldwide community of entrepreneurs learning the best startup methodologies and developing their ideas. Many of the alumni are continuing to build their startups beyond the class and mentoring teams in new cohorts.

https://novoed.com/embeddings/160551

We now offer 4 regular runs of the class, one each quarter, split in two sessions, TE1, focused on early idea validation, and TE2, oriented toward product market fit.

Technology Entrepreneurship Part 2

This is the second part of TE with a focus on moving forward a tested idea and starting to test marketing channels and doing your first few sales. By the end of this class you will have a refined business model with an understanding of the necessary partnerships, how to reach your customers and what price and sales model to use. You will also begin exploring funding options and build a list of potential investors.

Instructor

Professor Chuck Eesley

Chuck Eesley

Assistant Professor, Management Science & Engineering, Stanford University

Instructor(s): 
Chuck Eesley
Tech Entrep.

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Date: 
Wednesday, September 13, 2017
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Fall Program Starts: September 13, 2017

Application Deadline: August 16, 2017

(No application fee. Program tuition is $16,000)

Video Introduction

Meet faculty director Peter DeMarzo, and hear how Stanford LEAD will help you accelerate change and transformation in your organization.

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Immerse yourself in an interactive learning experience that’s powered by technology, fueled by innovation, and taught by tenured Stanford GSB faculty.

Learn. Engage. Accelerate. Disrupt. The LEAD certificate program provides a unique online learning environment in which participants and faculty openly discuss, debate, question, challenge, comment, support, and share.

This is an academically rigorous program, focused on corporate innovation, that includes video lectures, live events, classwide discussions, small team projects, and direct faculty feedback.

One year and eight courses later, you’ll receive 24 continuing education units, or CEUs, and a Stanford GSB certificate that demonstrates your drive and motivation, skills, and leadership ability.

Key Benefits

Learn new skills and strategies, and immediately apply what you’ve learned to drive innovation in your organization.

  • Acquire business tools and techniques to implement and accelerate change in your organization.
  • Collaborate and innovate with a small, select group of peers through team projects, class discussions, and ongoing feedback.
  • Iterate and innovate on the job, applying new learnings to real-world business challenges.
  • Showcase your success and demonstrate your skills and leadership with a prestigious Stanford GSB certificate.
  • Earn 24 CEUs.
  • Build a valuable network of highly qualified peers from around the globe.

Who Should Attend

  • Highly motivated professionals from around the world who crave an intense, immersive learning experience from Stanford GSB
  • Professionals who are committed to driving change in their organizations
  • Aspiring leaders from large and small companies who are developing new products, services, or markets or who are embarking on strategic pivots or cultural changes within their organizations.
LEAD certificate program

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