Search Engine Optimization: Practical Marketing with Google, Bing, and Yahoo

CSP-XBUS163W

Stanford Continuing Studies


Search Engine Optimization: Practical Marketing with Google, Bing, and Yahoo

Description

This online course demystifies search engine optimization (SEO), the art and science of propelling a company, product, service, or even an idea to the top of Google, Bing, and Yahoo search results. It begins with identifying keywords that are relevant to your business. After building a keyword worksheet, we’ll proceed into on-page SEO, the use of HTML page tags, content, and a well-organized website to “talk” to search engines about what you have to offer. Next, we’ll look at off-page SEO and the use of inbound links, social mentions, and other forms of external authority. We will learn the differences among White Hat, Black Hat, and Gray Hat tactics. And we will see how reviews on sites like Google and Yelp can assist local businesses in rising to the top of a search.

What you will learn

  • The value of being at the top of Google or other search engine results and how to get there
  • The terms and mechanics of search engine optimization
  • How to develop a step-by-step plan for search engine optimization
Course Outline

$485