Designing Powerful Presentations


Stanford Continuing Studies

Designing Powerful Presentations


How to Make an Impression with Present-Day Audiences

Research tells us that today’s audience increasingly relies on visuals, has a shorter attention span, and wants information delivery to be focused, efficient, relevant, and applicable. Presentations must also succeed in a face-to-face setting, a virtual webinar, or a combination of both. These developments call for an update to presentation techniques. Rather than defaulting to the slide templates and bullet lists of yesteryear, speakers must learn to harness the combined power of narrative structure and design in order to engage and influence their listeners. In this hands-on course, you will learn research-based strategies to help you prepare, design, and deliver fresh, impactful presentations.

You Will

  • Learn messaging and outlining strategies used by the most compelling storytellers.
  • Practice visual design principles that will resonate with your audience in both online and face-to-face settings.
  • Explore the complexities of how we learn, and discover how the use of color, typography, and space can play a critical role in helping audiences retain information.


Jenny Hopf, Director, Online and Professional Education, William James College

Course Outline


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