Design Research: Creating New Products and Market Success

CSP-XDSN106W

Stanford Continuing Studies


Design Research: Creating New Products and Market Success

Description

When successful companies such as Microsoft, Facebook, Nike, and others want to innovate, design research is their first step. By exploring people’s relationship to products, services, programs, and experiences, design research helps define the market, identify potential users, and envision the best product/market fit. Design research helps us see the world through others’ eyes, enabling more empathetic—and more effective—design and product development. It can also uncover novel opportunities or nascent trends before they are evident through other forms of analysis. This course provides an overview of this vast discipline, explaining its benefits and challenges in ways that can be easily understood and applied.

You Will

  • Explore the processes, tools, and models used by design researchers.
  • Learn how to construct a design research study from start to finish.
  • Understand how to effectively communicate research-based findings to a business audience.

Instructor

Christopher Ireland, Adjunct Professor, Design, California College of the Arts; Co-Founder, Cheskin; Founder, Mix & Stir Studio