Introduction to Product Management

MS&E265

Stanford School of Engineering


Introduction to Product Management

Description

NOTE: MS&E265 is offered every Winter quarter. If you want to start now, our newest professional education course, Product Management: Transforming Opportunities into Great Products is available for enrollment on demand. Note that professional education courses are not for academic credit.

Overview

Product Managers define a product's functional requirements and lead cross functional teams responsible for the product's development, launch, and ongoing improvement. In this course, you will learn by doing, taking a hands-on approach to the following topics: the changing role of a PM at different stages of the product life cycle; understanding customer needs and validating demand; user experience design and testing; the role of detailed product specifications; waterfall and agile methods of software development. Group projects involve the specification of a technology product—though the skills taught are useful for a variety of product types. No prior knowledge of design, engineering, or computer science required

What you will learn

  • Best practices for coordinating logistics and forming teams
  • How to define your competitive advantage
  • Introductory concepts of Design Thinking
  • Strategies for managing the stages of product development
  • How to launch your product into the marketplace

Notes

Course Availability

The course schedule is displayed for planning purposes – courses can be modified, changed, or cancelled. Course availability will be considered finalized on the first day of open enrollment. For quarterly enrollment dates, please refer to our graduate education section.

005 Winter 2020-21 Online

Pre-register Now

Dates:January 11 - March 19, 2021
Units: 3.00
Instructors: Edison Tse
Delivery Option:
Online
Fees:
For Credit $4,056.00
Notes: Pre-registration Dates: November 2, 2020 at 9:00am to December 4, 2020 at 5:00pm

Pre-registration for this course will secure your enrollment request and ensure timely processing of your application for potential course approval. Please note: course enrollment will be confirmed after December 11, 2020; after completing your pre-registration, no further action is required on your part.

 

This course may not currently be available to learners in some states and territories.