The Industrialist’s Dilemma: How to Adapt to a Changing Landscape


Stanford School of Engineering



We are moving from an industrial economy to a digital one that blends both physical and digital solutions. Can mature organizations survive using the same systems that made them successful, or do those very systems put them at risk? Startups, on the other hand, are not limited by legacy organizational baggage, but need to be smart about how they approach non-technical industries. With access to top talent and little government oversight, disruptors can aggressively apply new solutions to legacy industries that haven’t changed in decades, including retail, life sciences, transportation, healthcare, and hospitality. But if they are not smart about how they approach these industries, they won't be successful in breaking into these segments.

This course uses case studies to explore how the world’s best startups are taking on the world’s biggest companies, and how those large companies are adapting to survive. Ensure that your company isn’t overtaken by an emerging startup by learning how to prepare for this shifting landscape.

What you will learn

  • What factors are putting your mature organization at risk and how to stop them
  • How legacy companies can manage the change from industrial to digital business models
  • Why many companies resist change, and what you can do to overcome that resistance
  • How mature organizations can leverage their systems, capital, resources, experience, and connections to help them succeed

Continuing Education Units

By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.


  • $695 per course


Please contact

Enroll Now

Instructors: Robert Siegel
Delivery Option:
Online Course $695.00

Course Access:
60-day access to the online course starts upon payment.

Course Materials: 
Course materials are available for download from the online videos page to allow for printing and review.

Final Exam: 
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation: 
Participants are required to complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.