Build a Product Platform Strategy to Accelerate Growth

XDGT223

Stanford School of Engineering


Build a Product Platform Strategy to Accelerate Growth

Description

Digital transformation can significantly enhance the way companies create and capture value, including the way they undertake new product and service development and creation. With more data available, greater customer connectivity, and ever-advancing artificial intelligence capabilities, product platforms have become an increasingly effective strategy for fostering customer engagement and generating revenue

In this course, you’ll learn strategies for designing, monetizing, and launching a product platform. You’ll see how companies including LinkedIn, Nintendo, and Fitbit have adapted to digital transformation and successfully utilized their product platform to create value and realize revenue

What you will learn

  • How to create a product platform and how to enhance existing product platforms
  • How to organize your product platform to retain users and sustain growth
  • When to enter the platform market and how to out-compete in your industry
  • How to differentiate your product platform to ensure success

Continuing Education Units

By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Tuition

  • $695 per course

Questions

Please contact
650.999.0649
digitaltransformation@stanford.edu

005 Online

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Instructors: Kathleen Eisenhardt
Delivery Option:
Online
Fees:
Online Course $695.00
Notes:

Course Access:
60-day access to the online course starts upon payment.

Course Materials: 
Course materials are available for download from the online videos page to allow for printing and review.

Final Exam: 
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation: 
Participants are required to complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.