Behaviorally Informed Design for Energy Conservation


Stanford School of Engineering



Changing the behavior and practices of energy users can be just as important as finding new sources of energy. It requires an understanding of community-based social marketing, psychology and behavioral economics for successful public action and support.

This course covers strategies for designing and implementing effective behavior change programs that promote environmental sustainability. It is geared towards learners that want to venture outside of technology for a more holistic viewpoint on energy and sustainability.

What you will learn

  • Consumer energy reduction intervention frameworks
  • Design thinking and behaviorally informed design principles
  • Personal motivations for engaging with energy consumption
  • Research-derived principles for deploying motivational plans
  • Self-monitoring engagement and social competition programs

This course is approximately 5 hours of video content with 2 hours of coursework.

Continuing Education Units

By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.


  • $295 per online course


Please contact the Program Manager at

Enroll Now

Instructors: Banny Banerjee
Delivery Option:
Online Course $295.00

Course Access
60 day access to the online course starts upon payment. 

Course Materials
Course materials are available for download from the online videos page. All materials are available for printing and review upon enrollment.

Final Exam
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A score of 85% must be achieved to successfully pass the exam. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation
It is required that participants complete the course evaluation once they have passed the final exam.


This course may not currently be available to learners in some states and territories.