Ideation: How to Generate New Ideas


Stanford School of Engineering



This is the recommended first workshop in the Innovation at Work workshop series. Already an expert? Check out workshops in "Prototyping" and "Presentation".

In this workshop, Perry and Jeremy from the Stanford will teach you and your team valuable techniques and approaches to generate new ideas - and LOTS of them. You and your team will be on your feet, post-its, and markers in hand, as Jeremy and Perry help you apply 4 key tools to your projects in real time:

  • "Yes and..." to defer judgment and build on each other
  • Constraints to generate volume
  • Analogous situations to take you to new territory
  • Selection criteria to choose the ideas you will take forward

By the end of this session, you will have a reserve of viable ideas ready for the 2nd workshop in the series - "Prototyping".


$395.00 for 30-day access to course materials and instructional videos for each individual workshop.

Only one person from the group will be responsible for tuition - you team, colleagues and clients participate for free!

Interested in licensing for professional education? Please contact us for pricing.


  • Register for the workshop:  Only 1 person needs to register for a group of up to 18 participants. This will give you 30-day access to all necessary materials and workshop videos.
  • Pick a date to hold the workshop: Reserve a space at your office and send out calendar invites to your colleagues. We recommend 4-18 participants for the best experience.
  • Review the Catalyst Preparation Worksheet: Prepare any necessary materials and printouts your group will need.
  • On the day of the workshop: Prep the workshop space, lay out materials, and project the workshop videos for you and your group to follow along.







Enroll Now

Delivery Option:
Facilitated At Work $395.00

Course Access

30-day access to course materials starts immediately upon payment. 

We recommend that the workshop facilitator ("Catalyst")  finalize the date of the workshop prior to registering, and receive access to course content at least 2 days prior to the workshop.

To modify the default access dates to align with the scheduled date of your workshop, please contact us after enrollment.

Course Materials

Course workbooks for workshop participants are available for download and printing from the online interface after enrollment. Instructional videos for the Catalyst and participants are available to view after enrollment.

This course may not currently be available to learners in some states and territories.