Empathize and Prototype: A Hands on Dive into the Key Tools of Design Thinking

XINE214

Stanford School of Engineering


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Description

Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of these key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize your learnings, and rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands on exercises that guide you from synthesis to prototyping and testing.

Learn How To

  • Engage customers to forge deep connections and gain valuable consumer insights
    • Use a real business project to gain a clear set of empathy tools to uncover customer needs and insights that can drive great innovations in your work.
  • Prototype concepts in a low-cost manner
    • Learn to use rapid experimentation techniques to quickly visualize and bring your ideas to life, generate options, and increase the learning for your team at the start of projects.
  • Rapidly test concepts with end users to gain insights about solutions and user needs and reduce your time to market
    • Test ideas that are not fully formed to increase your team’s learning early in the development process and use feedback to vet concepts before they become too expensive to change.
  • Synthesize findings into a compelling problem statement
    • Develop a clear process and set of techniques to synthesize the quantitative and qualitative empathy work into a clear problem statement to drive your design work.

Notes

Resources

The All-Access Plan – a full year to view and complete course materials, video lectures, assignments and exams, at your own pace. Revisit course materials or jump ahead – all content remains at your fingertips year-round. You also get 365 days of email access to your Stanford teaching assistant.

  • $7960
  • $75 one-time document fee

Individual Courses - 60 days to view and complete course materials, video lectures, assignments and exams, at your own pace.  You also get 60 days of email access to your Stanford teaching assistant.

  • $995 per course
  • $75 one-time document fee

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

Questions

Please contact us at 650.741.1630 or
stanford-innovation@stanford.edu

Course Preview

Watch a brief overview of the Empathize and Prototype course

064 Open for Enrollment Online

Enroll Now

Instructors:
Delivery Option:
Online
Fees:
Online Course $995.00
Notes:

Course Access
60 day access to the online course starts upon payment.* 

*Enroll in this course before June 30, 2020, and you will automatically receive 150 days to access course materials, video lectures, assignments, and exams, rather than the standard 60-day access period.

Course Materials
Course materials are available for download from the online videos page. All materials are available for printing and review upon enrollment.

Final Exam
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A score of 85% must be achieved to successfully pass the exam. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation
It is required that participants complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.

062 Open for Enrollment All-Access Plan

Enroll Now

Delivery Option:
Online
Fees:
All Access Online Course $995.00
Notes:

Course Access
Year-long (366 days) access to the online course starts upon payment. The end date of a section of this course does not restrict your access to the course material.

Course Materials
Course materials are available for download from the online videos page. All materials are available for printing and review upon enrollment.


Final Exam
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A score of 85% must be achieved to successfully pass the exam. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation
It is required that participants complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.