Simple Rules for Strategy Driven Innovation

XINE246

Stanford School of Engineering


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Description

Many successful companies shape their high-level strategies by relying on simple rules, not complicated frameworks. Even established organizations can introduce a continuous stream of new products and services by simplifying their processes and encouraging an atmosphere of "structured chaos." Explore how simple rules can outperform extensive analysis and information. Practice the ideas in your own situation.

Learn to consider different time horizons when developing your innovative product or service. While short term innovation may require creating "genetic" crossovers between different growth strategies, long term innovation efforts will rely more heavily on "probing". Examine case studies to evaluate why some strategies drive innovation and others fail.

Learn How To

  • Use simple rules as an alternative to complex processes
    • Learn the definition of simple rules and key strategic processes. Learn to identify strategic bottlenecks and how different types of simple rules can help resolve some of these bottlenecks. Understand the importance of being in touch with real-time information inside and outside the organization.
  • Recognize rhythmic elements as drivers for strategy creation
    • Learn the concept of time pacing, one of the most neglected and yet impactful facets of strategy development. Learn how time pacing differs from the usual event pacing and why simply moving faster is often problematic. Learn how identifying the transitions between activities – from one new product to the next, from one acquisition to the next – are critical (just as they are in relay races in track).
  • Develop strategies for multiple time frames
    • Learn about the challenges of managing short-term growth strategy in the awkward time between the demands of today and the promise of the future.
  • Translate current strategy into growth
    • Learn the principles of probing into the future using disciplined experimentation. You will learn the difference between an experiment and a business, and why it is critical to develop a company identity, not a vision of the industry.

Notes

Resources

The All-Access Plan – a full year to view and complete course materials, video lectures, assignments and exams, at your own pace. Revisit course materials or jump ahead – all content remains at your fingertips year-round. You also get 365 days of email access to your Stanford teaching assistant.

  • $7960
  • $75 one-time document fee

Individual Courses - 60 days to view and complete course materials, video lectures, assignments and exams, at your own pace.  You also get 60 days of email access to your Stanford teaching assistant.

  • $995 per course
  • $75 one-time document fee

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

Questions

Please contact us at 650.741.1630 or
stanford-innovation@stanford.edu

047 All-Access Plan

Enroll Now

Delivery Option:
Online
Fees:
All Access Online Course $995.00
Notes:

Course Access
Year-long (366-day) access to the online course starts upon payment. The end date of a section of this course does not restrict your access to the course material.

Course Materials
Course materials are available for download from the online videos page. All materials are available for printing and review upon enrollment.

Final Exam
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A score of 85% must be achieved to successfully pass the exam. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation
It is required that participants complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.

048 Online

Enroll Now

Instructors: Kathleen Eisenhardt
Delivery Option:
Online
Fees:
Online Course $995.00
Notes:

Course Access
60 day access to the online course starts upon payment. 

Course Materials
Course materials are available for download from the online videos page. All materials are available for printing and review upon enrollment.

Final Exam
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A score of 85% must be achieved to successfully pass the exam. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation
It is required that participants complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.