Product Marketing Essentials

XINE254

Stanford School of Engineering

  • Fee:
    Fee may apply

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Description

Think you’ve got a revolutionary product idea? Unless you understand your target customers’ fundamental needs and wants, even the best idea won’t get off the ground. By identifying factors that motivate your customers’ behaviors, you can position your product so that it meets their needs. In this course, you’ll learn to understand what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.

You Will Learn

  • To spark new product ideas with frameworks for brainstorming and ideation
  • To use segmentation techniques to identify your prospects and their needs
  • To position your product so it has economic and psychological value
  • To focus your efforts on the most strategic growth opportunities

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

Questions

Please contact us at 650.741.1630 or
stanford-innovation@stanford.edu

 

044 Open for Enrollment Online

Enroll Now

Delivery Option:
Online
Fees:
Online Course $995.00 ?

Notes

Course Access
60 day access to the online course starts upon payment.

Course Materials
Course materials are available for download from the online videos page to allow for printing and review.

Final Exam:
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation:
It is required that participants complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.

046 Open for Enrollment Online

Enroll Now

Delivery Option:
Online
Fees:
Online Course $995.00 ?

Notes

Course Access
365 day access to the online course starts upon payment.

Course Materials
Course materials are available for download from the online videos page to allow for printing and review.

Final Exam:
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation:
It is required that participants complete the course evaluation once they have passed the final exam.

This course may not currently be available to learners in some states and territories.