Product Marketing Essentials
Fee may apply
Think you’ve got a revolutionary product idea? Unless you understand your target customers’ fundamental needs and wants, even the best idea won’t get off the ground. By identifying factors that motivate your customers’ behaviors, you can position your product so that it meets their needs. In this course, you’ll learn to understand what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.
You Will Learn
- To spark new product ideas with frameworks for brainstorming and ideation
- To use segmentation techniques to identify your prospects and their needs
- To position your product so it has economic and psychological value
- To focus your efforts on the most strategic growth opportunities
Continuing Education Units
By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
Record of Completion
When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.
Please contact us at 650.741.1630 or
Includes 60 days access to the online course homepage and digital color PDF's of presentations and handouts when available.
*Note: All amounts shown are in USD
60 day access to the online course starts upon payment.
Course materials are available for download from the online videos page to allow for printing and review.
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A digital record of completion will be emailed to participants when they pass the exam.
It is required that participants complete the course evaluation once they have passed the final exam.
This course may not currently be available to learners in some states and territories.