Stanford Idea to Market Entrepreneurship Program


Stanford School of Engineering

Stanford Idea-to-Market Program


The Stanford Idea to Market Course provides the tools, techniques and real-world expertise you need to make your idea a reality.

Guided by Stanford faculty and industry professionals, you'll learn concrete ways to shape, frame, communicate and execute new business ideas all within 10 weeks. You'll get the how-to guidance you need to build momentum and move forward with your idea — and repeat the process for every new idea you have.

Upon completion of this program, you will walk away with a market-ready pitch deck that you can present to any stakeholder and potential investor.

What you will learn

  • Decision-making frameworks to help you successfully "ideate" and assess market viability of your concepts early on.
  • A step-by-step guide to develop a credible value proposition, plan a go-to-market strategy, and practice using proven techniques on product development.
  • How to create a full financial simulation model and identify KPIs to accurately measure progress and performance.
  • How to navigate through the complexities of venture capital, properly manage ownership dynamics, and align the interests of founders and investors. 


Regardless of background, anyone with an entrepreneurial spirit can benefit from this program. Although this program would be the best fit for those who:

  • Have general business acumen, with or without formal degrees
  • Have an early-stage startup or aspire to start one soon
  • Show a commitment to innovation and a desire to bring an idea to fruition - expect to spend 8-12 hours/week working on your idea during the program.


This professional course, based on Stanford University's flagship entrepreneurship course MS&E273 and CEE246, features:

  • 80 hours of online lectures and exercises
  • Weekly feedback sessions with entrepreneurship coaches
  • 3 live, virtual sessions with Stanford faculty members
  • Weekly assignments and 1 final capstone project

Time Commitment

Expect to commit 8-12 hours/week for the duration of the 10-week program. 


Individual Tuition:

  • $4,000 for online program components


  • Early registration: enroll by July 31st, 2020 and get $500 off

Group Pricing:

Learning with colleagues from across your organization can lead to better communication, increased collaboration, and real change. We encourage you to enroll in this course as a group. Contact us at contact for more information.

Discounts cannot be combined.

Completing the Program

To successfully complete the program, participants will need to complete and submit all weekly assignments and the final assignment on-time. Upon completing all components within the Stanford Idea to Market Program, you will receive a Certificate of Achievement from the Stanford Center for Professional Development.


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