Development and Launch: Moving from Vision to Reality


Stanford School of Engineering

  • Fee:
    Fee may apply



Any idea, regardless of how unique, has little value without the right context and application. This course offers real-world execution and implementation strategies specifically focused on new products and services. You will learn how to develop a credible value proposition, plan a workable go-to-market strategy, and pursue proven product development approaches that deliver on the product-market-fit.

Topic areas include:

  • Key questions that your go-to-market strategy should always answer
  • Essential elements of effective planning, and what benefits to expect
  • How to create product functionality that customers will want and pay for
  • Best practices for end-to-end Product Development Execution, and more


  • $995 per online course

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.


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Delivery Option:
Online Course $995.00 ?


Course Materials
Video lectures will be available for you to view at your own pace upon enrollment. They will be available to view anytime for 60 days after you enroll. Course materials, including lecture slides and templates (but not videos) will be available for you to download, and an entrepreneurship coach will be available for help through email during this same period.

Final Assignment
Completion of each REV course requires that you submit a PowerPoint deck and a short video presenting the deck. Your presentation will be reviewed by an entrepreneurship coach. After it is deemed complete, you'll receive an email with your course Record of Completion.

If you complete all four courses in the REV program successfully, you'll receive a Certificate of Achievement.

This course may not currently be available to residents of certain states.