Psychology’s Role in Brand Marketing
Learn about the relationship between products and marketing and how strong branding elicits positive feelings that consumers associate with certain goods or services.
Good marketing is essential for business success, regardless of the industry, product or service. Getting the basics down is an essential first step on your marketing journey.
Ensuring Market Adoption
Successful products address customer pain points and meet their most pressing needs. But how do you identify those concerns? That's where the ACCORD Framework comes in.
Breaking Down Customer Segmentation
Customer segmentation involves a lot more than just breaking down your target audience by age or purchase power. Find out how consumer profiles can inform successful marketing strategies.