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How to drive innovation in large enterprises

Webinar

How to drive innovation in large enterprises

Learn how to help your organization stay nimble, relevant, and competitive.

Psychology’s Role in Brand Marketing

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Psychology’s Role in Brand Marketing

Jonathan Levav

Learn about the relationship between products and marketing and how strong branding elicits positive feelings that consumers associate with certain goods or services.

Marketing Fundamentals

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Marketing Fundamentals

Jonathan Levav

Good marketing is essential for business success, regardless of the industry, product or service. Getting the basics down is an essential first step on your marketing journey.

Ensuring Market Adoption

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Ensuring Market Adoption

Jonathan Levav

Successful products address customer pain points and meet their most pressing needs. But how do you identify those concerns? That's where the ACCORD Framework comes in.

Breaking Down Customer Segmentation

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Breaking Down Customer Segmentation

Jonathan Levav

Customer segmentation involves a lot more than just breaking down your target audience by age or purchase power. Find out how consumer profiles can inform successful marketing strategies.

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