The success of every venture depends on scaling: on sustaining and enhancing its effectiveness as it adds more employees, customers, and locations. The problem, however, is that scaling comes with inherent risk. Even the best founders and teams face setbacks, make mistakes, and must muddle through stretches of confusion and uncertainty.
Professors Huggy Rao and Bob Sutton devoted seven years to understanding the differences between organizations that scale well and those that scale badly. In the process, they have identified what leaders can do to increase their organization's odds of success. They compiled the lessons they learned into the Wall Street Journal best-selling book Scaling Up Excellence: How to Get More Without Settling for Less.
This course is running for the second time after a successful first run in 2014. For a "behind the scenes" look at the development of the MOOC, watch the video below.
In this course, you will learn the principles that will help you scale up your venture without screwing up.
You'll address questions that cut to the heart of the scaling challenge:
The course consists of assigned readings, lectures, exercises, and video interviews. Each week will present you with different questions, and assigned readings fromScaling Up Excellence. Additionally, lectures that extend the insights of the book have been prepared, and the video interviews provide rich practical advice. The video interviews feature some of the most successful venture capitalists and entrepreneurs in Silicon Valley, such as:
Through the exercises, you will be able to apply the learnings directly to develop your scaling plan. At the end of the course, there is a live webinar during which some of the best works from the class will be showcased.
Support for this session of the MOOC has been provided by the Designing Organizational Change Project, which is part of the Stanford Technology Ventures Program.
Textbook: Scaling Up Excellence by Robert Sutton and Huggy Rao. Random House, 2014. It is available in hardcover and e-book (iBook or Kindle) versions.
Workload: Expect to spend between 4 - 6 hours per week on the course over the five-week period. This class is mostly asynchronous and does not meet at specific times. There will be one live webinar in the final week of the course that will be recorded for those who are unable to attend.
Technical Requirements: You need a computer that allows you to watch the video lectures, and the ability to upload your assignments, which will be images, videos, slides, and text. You should also be prepared to collaborate with teammates via email, Skype, and other free online tools.
Statement of Accomplishment: Subject to satisfactory performance and course completion, you will receive a statement of accomplishment signed by the instructor. This statement will not stand in the place of a course taken at Stanford or an accredited institution.