Meet Lutza Ireland
Lutza enrolled in the Idea-to-Market program with the goal of commercializing her PhD thesis. After finishing the program in November 2019, she's now ready to raise seed funding and get her startup rolling.
By the end of the course, you'll have a market-ready pitch that you can present to any stakeholder and potential investor. In this program, you will:
Learn 100% online
Complete the course in 10 weeks, following a weekly schedule of lectures and exercises
Earn a Certificate of Completion
The Idea-to-Market (I2M) course is designed for entrepreneurs, engineers, product managers, and other business innovators who want to bring a new idea to market—either individually or as part of a team.
The Idea-to-Market faculty will guide you step-by-step through the process of preparing your business idea for launch. You’ll watch video lectures, complete at-home assignments, and receive feedback from your course mentor based on your particular idea, so that each week you move closer to making your idea a reality. You’ll build your business plan as you go and conclude the program by submitting your completed pitch and slide deck to our faculty and industry expert mentors.
Assess and Define: Sharpening your Idea
Bringing a new business idea to fruition requires a sequential, systematic process—from preliminary brainstorming to long-term ownership. Learn how to examine and evaluate a potential new product or service to determine market relevance-and acquire the necessary tools to develop a functional business model.
Development and Launch: Moving from Vision to Reality
Any idea, regardless of how unique, has little value without the right context and application. Learn how to develop a credible value proposition, plan a workable go-to-market strategy, and pursue proven product development approaches that deliver on the product-market-fit.
Planning and Execution: Making the Numbers Work
Your product is ready to go to market, but do you have a systematic plan in place that ensures your business goals are met? Learn to identify and define key planning and execution milestones, including critical metrics that measure progress and performance.
Financing and Structure: Navigating Ownership Dynamics
It's never too early to establish investment and ownership parameters of your new business venture. Learn how to properly manage ownership dynamics, align the interests of both founders and investors, and use best practices to create a market-ready investor pitch and business presentation.
Associate Professor, Stanford University, Department of Civil and Environmental Engineering.
Senior Fellow at the Woods Institute for the Environment at Stanford University
Adjunct Professor, Stanford University Department of Management Science, Department of Engineering, Department of Civil and Environmental Engineering
Adjunct Professor, Stanford University, Department of Civil and Environmental Engineering.
Lecturer, UC Berkeley, Haas School of Business