Susana Vidal: A New Way of Thinking

Professional Certificate, Stanford Innovation and Entrepreneurship

Her global mindset guides and inspires her. Sharing her experiences with others, she brings fresh perspectives and powerful insights to businesses around the world.

"I'm an innovation consultant... and I'm able to do a much better job because of this program."

  • Innovation Consultant and CEO, Shift Innova
  • Professional Certificate in Stanford Innovation and Entrepreneurship Certificate, Stanford University
  • Master of Business Administration in International Management, Thunderbird School of Global Management
  • Bachelor of Arts in Economics, Universidad del Pacífico

Why did you choose the Stanford Innovation and Entrepreneurship Certificate Program?

I'm an innovation consultant with corporate experience in the tech industry and I'm able to do a much better job because of this program. By learning the latest tools and methods for innovation, I can offer practical and actionable advice to intrapreneurs and entrepreneurs to help them create products and services their customers really need.  

What was your favorite course?

I enjoyed the design thinking course a lot — Empathize and Prototype. Using the tools and methods I learned, I helped one of my clients turn her company from product-focused to user-focused. It was a successful business model pivot for a startup.

How did you find this education experience different from others?

Having the opportunity to visit campus and receive my certificate made me feel very connected to Stanford. Meeting my fellow participants, the faculty and staff supporting us... they are a really amazing group. I'm planning to keep in touch via social media with all my new classmates and friends.